The campaign in object promotes a points collection of the Selex Group with numerous soft toys of the Trudi brand as prizes. The various soft toys as prizes represent animals and the focus of the campaign is a sort of physical and/or character identification between some human characters and the animals themselves. A nice similarity that reinforces the friendship between the various subjects. The colours used recall the natural world with a predominance of green, beige and brown, and the addition of red elements to create a direct link to the Trudi logo. The concepts of ‘Friends by nature’ and ‘100% recycled filling’ also complete the communication.

BeA handled the design of the concept for the initiative, as well as the entire realisation of all the communication tools. In-store materials, outdoor ads, print, TV and radio, as well as digital and social elements.