The campaign promotes a points collection operation of the Selex Group that offers as prizes bedroom textiles of the Caleffi brand. The communication is based on the possibility of having a good night’s sleep thanks to the quality of sheets, pillowcases, duvet covers, etc. A sleeping pleasure that is even greater when shared with loved ones. This is why the visual represents a bed in which a series of characters of various kinds and ages are ready for the night, and also a cute little dog. The predominant colours of the graphics pick up on those of one of the textures of the products featured in the campaign to create a chromatic continuum between the communication and the points collection items.

BeA handled the design of the concept for the initiative, as well as the entire realisation of all the communication tools. In-store materials, outdoor ads, print, TV and radio, as well as digital and social elements.